- Wenea displays a 5-second commercial spot on screens, pioneering the adoption of this advertising format
- During La Vuelta, Wenea provides support for one of the most logistically challenging sports competitions in the world
Madrid, September 5, 2023 – Wenea, a leading independent provider of electric vehicle chargi
MADRID, September 15, 2023 – Wenea, a leading independent electric vehicle charging services provider, is grabbing the attention of television audiences with three innovative strategies that are spreading its message to a broader and more diverse audience than ever before.
Impact in 5 seconds: Pioneers in the adoption of this advertising format
Wenea has decided to revolutionize television advertising with three 5-second commercials that air daily during the live broadcast of the stage on Spanish Television. These commercials capture the essence of Wenea as Spain’s largest ultra-rapid charging network. Viewers have enthusiastically received Wenea’s clear and concise message on their screens, positioning the company as a pioneer in the adoption of this advertising format in the electric mobility sector.
“Leader Lounge”: Bringing La Vuelta experience to your home
For the first time in the competition, we have an exclusive space that is broadcast on television minutes before the awards ceremony for the winners of each stage, known as “Leader Lounge x Wenea.” The aim of this space is to offer viewers a unique insight into the celebrations and behavior of the day’s protagonists.
Bib number plates sponsorship: Twitter giveaway
Wenea has taken on the sponsorship of the bib number plates in La Vuelta. What makes this collaboration even more exciting is the daily giveaway of the jersey signed by the winner of each stage through La Vuelta’s official Twitter account. This initiative offers cycling enthusiasts and Wenea followers a unique opportunity to actively engage in this prestigious sporting event.
According to Alberto Cantero, CEO of Wenea: “These television initiatives not only solidify our position as Spain’s most extensive and best-covered network but also underline the dedication of our entire team with a clear commitment to customer service in a world that needs more sustainable and efficient solutions. Furthermore, being the official providers of La Vuelta once again gives us the opportunity to demonstrate the viability of electric vehicles in large-scale events and demanding conditions.”
These three television initiatives demonstrate Wenea’s commitment to being a brand that goes beyond the conventional to reach its audience. By leveraging television to convey its message, Wenea establishes itself as one of the leading brands in the sustainable mobility industry.